The Seven Pillars of Networking Success
Turnkey systems are the engine of the Networking Revolution.For that reason, twenty first century Networking firms do not
demand heroic feats of entrepreneurial creativity from their distributors.
They demand only that you work the system faithfully and tirelessly.This is accomplished by adhering to a few simple principles
that I have named the Seven Pillars of Networking Success.
PILLAR#1--Never Give Up
Every success story in network marketing is a tale of endurance in the face of hardship and discouragement. The Networking
Revolution does not eliminate hard work.Turnkey systems are excellent tools, but they are only tools.A craftsman must still
wield them energetically to get the job done.Do the work ,and your business will grow. It may take years! There will be setbacks
and disappointments along the way. But if you stay the course, you will reach your goal.
PILLAR#2--Find A Mentor
Network marketing is based on the sponsorship principle. The person who recruited you into the business- your sponsor--
is in charge of training and managing you.But your sponsor may not always be qualified for the job.Sometimes you have to track
up line-go over your sponsor's head, to his sponsor , or his sponsor's sponsor- to find someone with the experience and skill
to act as your mentor.Don't be shy.Keep searching until you've found the right mentor.Securing an able mentor should be your
very first task in starting your Networking business.
PILLAR#3 --- Work The System
Your networking business is based on turnkey system that was put in place long before you joined.The very fact that your
company is successful means that its systems have proven themselves in the marketplace.Take advantage of this fact.Work the
system, just as it is presented to you.Don't try to reinvent the wheel.
Of course, there might be several different upline leaders in your company with different strategies for working the business.Follow
th strategy taught by your particular mentor.If you want to get the most from the mentor relationship, don't fight with your
teacher, and don't secondguess him.Be coachable.Use his system, and become an expert at it. Someday
,you may be successful and experienced enough to start developing your own unique approach.
Then you will be an upline leader,too.But,as the old saying goes, you must learn to follow before you can lead.
PILLAR#4---Tell Your Story
Every salesman is a storyteller.In most cases, salesmen tell nuts-and-bolts stories about the uses and benefits of the
products or services they sell.Network marketers tell a different type of tale. They talk about themselves, their lives, and
their goals, dreams, and aspirations.When you make your pitch to a prospect , you are trying to sell that person on the fact
that he should follow in footsteps.You are trying to persuade him to make the same career move that you did, by joining your
company as a distributor.Your personal story is critical in inspiring him to follow you.
Your story doesn't have to be special.Just tell the truth ,in your own words.Maybe your story is that you have just joined
the company,that you're taking a big risk,that you don't know how it's going to turn out, but that you have just joined the
company, that you're taking the big risk,that you don't know how it's going to turn out, but that you believe in it, and that
Joe here(your sponsor) has been doing a great job teaching you the ropes. Then let Joe take over.Let him be the issue, rather
than you.Your story will help Joe to make his pitch, because it shows the prospect that there are other people out there willing
to accept Joe's guidance.As you become more successful,your story will improve.
PILLAR# 5 -- Keep It Simple
The key to network marketing is duplication.You persuade people to join your downline by convincing them that they can
duplicate what you or your sponsor is doing.The more complex or difficult your business seems, the less duplicatable it will
appear to your business seems, the less duplicatable it will appear to your prospects, and the less likely they will be to
try it.
If you go to a prospect's house ,for instance, and spend two or three hours explaining the opportunity in detail, your
prospects many shy away from the business simply because he does not want to have to do the same thing-spend two to three
hours with each potential prospect.If, however, you simply hand your prospect a ten-minute recruiting video and say,"Call
me in a couple of days with your decision,"Your prospect will conclude that this is a very simple business to work and will
be more inclined to try it.
PILLAR# 6-- Sift and Sort
Don't waste time begging people to join your business.Reluctant prospects make poor distributors, even if you succeed is
signing them up.The people you want are the eager beavers,those who are ready, willing and able to start work now.A small
but consistent percentage of your prospects will fit his category.Keep on looking until you find them.Sift out the chatt,
as if shaking it through a filter.Then all you will have left are the strong, healtly kernels of grain.
PILLAR# 7---Support your Downline
Just as you relied on a mentor to get you started, your downline will rely in you.The more training and support you give
to your recruits, the better they will perform for you.Leadership in network marketing is about making sure that the people
you recruit have a good experience in your company and that they make money.You accomplish this by helping them sponsor other
people and teaching them the lessons your mentor taught you.
DECEPTIVELY SIMPLE
To the business-savvy, these seven principles may appear simple and naive.But the fact is, they work.The Seven pillars
of Networking Success are remrkably flexible and resilient.They apply to every business situation you will encounter in network
maketing.\
Men and women from all walks of life have succeeded in Networking.Some bring talent, education, and business experience
to the job.Others bring nothing but their hunger for success.But all alike have the same chance of making it. In network marketing,
the battle goes not to the gifted, the wealthy, or the highly trained.It goes to those who build their business upon the Seven
Pillars of Networking Success.
Source: WAVE4 Network Marketing in the 21th Century by Richard Poe