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Step 5: Duplication
I devoted one Chapter in my book, The Insider Secrets
to Network
Marketing on the subject of DUPLICATION. How important is Duplication?
To answer this question, just
look at McDonalds and Kentucky Fried
Chicken and you will appreciate the importance of duplication.
The duplication
of the system is what makes the above 2 companies very
successful worldwide. Without proper duplication a business will
not be
able to grow and sustain.
1.There must be a SYSTEM.
This will enable everyone in the organization
to follow the pattern of
success, which all the leaders have gone through. This will be
especially useful for new
people since they will have a track to run on. The
system may be simple or elaborate depending on the leaders of the
organization.
The system may include the following:
-training, workshops, seminars, and materials.
-way of showing the compensation
plan.
-reading materials and audio-visual aids.
-awards and recognition
2.The system must be SIMPLE to follow.
This is important because there will be people in the network with
different educational background, financial standing,
experience, EQ and
IQ. In order to build a huge organization it is crucial that everyone in
the network be able to
follow the system.
3.The system must be the SAME everywhere.
Regardless of the country or geographical location,
the system must be
the same everywhere. This uniformity is important to ensure the smooth
running of the business
and the identity of the organization.
Can you imagine if the McDonalds logo and business set up are
different in different
places? This will surely lead to confusion.
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